"Who are you calling a Cootie Queen? You Lint Licker!" The Old Spice guy, Budweiser's Clydesdales, talking M&Ms and Geico cavemen. We've all seen those television ads that become iconic. Have you ever stopped to think about why they stick with people over the torrent of...
I just got off the phone with Jason Van Driesche, who has been Chief Innovation Officer at Vermont's Front Porch Forum for about a year (and a user of the forum for about ten years, he says). He had emailed me saying that several people of note had identified...
We are bringing back our featured client blogs! Starting with Carly Quinlan Trerise of Send A Meal Today. This innovative service delivers comfort food to new moms, recovering patients, grieving families and more. We asked Carly some questions to give us insights into her business...
Want to be on the ground level of an exciting new initiative in Adirondack Park? Adirondack Hamlets to Huts (AHH) is seeking participants for a volunteer focus group being conducted in conjunction with Advokate. The purpose of the focus group is to bring together members of the...
The office windows are open and a breeze is wafting through. We can hear the bustling little city of Glens Falls below as we type away. Spring is here! Spring is a time for renewal and rejuvenation. That goes for your home, yourself and your...
Hi, everybody! So, Caitlin, Advokate's super-duper-reliable-help-with-any-project-jump-in-headfirst employee, recently shared a work playlist for all of you fine folks. I thought to myself, "I like listening to music, too! And I like playlists and sharing my picks with the hopes and presumption that people will think I'm awesome!"...
Are you a little bit country or a little bit rock n roll? Certain circumstances make us crave certain tunes. Crunching code with not a lot of time left before the deadline hits? You're probably going to want something with a fast tempo and a solid...
Cinematic storytelling is the new commercial! If you want to grab people's attention then you need to pull on their heartstrings. People want to see what you do while hearing about why you do it. The consensus today is that people want to do business with...
So, you want to jump on board the Instagram Story train but aren't sure where to start. We've got your back! Follow our step-by-step guide on how to post, where they show up, how to access them and how to pick your Highlights. First things first. What...
Your brand is telling a story. Videography is a compelling way to concisely and creatively showcase what you do, who you are and how you do your thing. Advokate just hired Caitlin (me) of Snarky Aardvark Films and is now expanding into the world of...
