Marketing

You know what they say, "The cobbler's kids have no shoes." It's the truth, man. It's the honest truth.It's been a long time since I did anything about my own website — I'm talking years and years — and so I used a bit of...

Here is the presentation on marketing, social media and branding that Kate Austin-Avon delivered to the MicroEnterprise Assistance Program at SUNY Adirondack on Tuesday, March 28, 2017. Marketing for the 21st century from Kate Austin-Avon...

The following is a guest post by Advokate's SEO Guru, Erika Austin. SEO: always be better If you're in the digital marketing world, maybe you've heard at one point or another that SEO (Search Engine Optimization) is dead. SEO, to me, isn't about algorithms.This is important: It's...

For the past few years, SUNY Adirondack has invited to speak to MicroEnterprise Assistance Program students on what it's like to be a business owner. I was an attendee at the first MAP session back in 2010 or so, right as I was launching Advokate. I consider the...