Social proof is a psychological phenomenon, also known as informational social influence, where people assume the actions of others in an attempt to reflect correct behavior for a given situation. If your friends say they like something their opinion means more to you than a...
We have to thank Brené Choppa, the Work-Based Learning Coordinator for Early College Career Academy & PTECH at WSWHE BOCES' SUNY Campus, for hooking us up with three savvy, creative interns this week: Leigh, Elizabeth, and Cole. Here is what they wrote about their experience,...
For all of us in the Glens Falls community, the Charles R. Wood Theater is a treasured venue. Within their doors is the perfect mix of hometown nostalgia and state of the art facilities. We were thrilled to redesign their website which you can check...
Are you just starting out in business? Has your company been established for years and needs to be brought into the digital world? We’re here to help you get your online presence in order. By being among the first to join our Online Hygiene Initiative. you are...
What is CTR? CTR stands for Click-through rate. This is the ratio of users who click on a specific link to the number of total users who view a page, email, or advertisement. For example: If your ad had 1,000 impressions and 1 click, that’s a 0.1 percent...
With Hometown Holidays this weekend, we wanted to highlight the ones who make it all happen, our client The Glens Falls Collaborative! We chatted with Arts & Entertainment board member (and LARAC director) Candice Frye to learn more about what The Collaborative does for the...
What are Sales Funnels? A sales funnel is the marketing term for the journey potential customers go through on the way to purchase. Some people will take longer than others to make their way down the funnel. It's best to understand your long and short term goals. Understanding...
One of Advokate's VERY first clients was Adirondack Audio and Video, and we've grown together through the years. They now have locations in Brooklyn and Vermont, as well as in Queensbury, New York, where they've been all along. They were our second or third website ever,...
Facebook isn't going away. I know that we all wish we could disconnect from our devices but social media is here to stay. On average 74% of Facebook users log-in daily. Even Generation Z (The SnapChat Gen) are logging in and using the platform as a...
Juicin' Jar hits you with those good vibes as soon as you walk in the door of their 16 Exchange Street location, right in the same building as Advokate! The café is an eclectic, cozy mix of exposed brick, original artwork, and intimate seating. Their...
