Multiple Domains and SEO

Search engine optimization (SEO) is defined as the process of increasing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine. There are many factors that can affect your website’s SEO and how it ranks in search engines.

We get asked time and time again if purchasing multiple domains will increase your SEO. It will not. In fact, it can have the opposite effect by confusing search engines and actually hurting your ranking.

Still curious about multiple domains? Let’s break down how this relates to your SEO.

Parking versus Pointing 

Parking a domain with no re-directs means you’ve registered an Internet domain name without that domain being associated with any services such as e-mail or a website.

Let’s say you have a website,, and you purchase the domain and park it on your existing website.

Google considers different website addresses as different web pages, and different web pages should not contain the same content. So, if you park on, they are still different website addresses, and Google can penalize you for duplicate content, resulting in a lower website ranking.

Pointing a domain with 301 redirects means you are allowed to access websites by using domain names instead of IP addresses. By changing nameservers, you can point a domain name to a different hosting provider.

The only value that buying domains and pointing them to your current website provides is that it can collect any direct visits, meaning someone would have to type the URL exactly into the address bar (which is very, very rare).

Otherwise, it does not provide organic searches unless a separate website – with original content – is built and hosted independently. Then, marketing is done to increase awareness of the domain, basically doubling your marketing efforts.

A few ways you can increase your website’s SEO:

  • Publish Relevant Content (solve your client’s pain points)
  • Update Your Content Regularly (keep photo/video libraries fresh, blog weekly, etc.)
  • Metadata (Data that describes and gives information about other data)
  • Use alt tags (HTML coding that describes images in words)
  • Utilize keywords and phrases

Want to learn more about your SEO? Let’s chat:

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Caitlin Stedman

In addition to being Advokate's Marketing & Communication Director, I own the film production company Snarky Aardvark Films, LLC, in Queensbury where I live with my dog, Vinny. Helping people succeed in a way that aligns with their values is my passion. I enjoy planning and executing anything clients may need to thrive. My work experience is varied but it all centers around community interaction and project management. I especially love Instagram!