This post was written by Louis, our summer intern. Picture this: you’re scrolling on social media and you see one of the most engaging graphics prompting you to purchase something from “Brand A.” Now, you scroll further and see a graphic from competitor “Brand B” using...
Here’s the thing most marketing agencies won’t admit: You can do your own marketing, and then call in the pros later to level it up. Really. We love it when folks do that, and if you’re just starting out, you’re likely to hear us say...
Back in 2016, Rich Cirino, then-President of the Glens Falls Collaborative, led "Glens Falls' First Ideas Night" at Davidson's. Participants wrote their good ideas for Glens Falls on Post-Its and added them to the window. We discussed, we categorized, and we dreamed. It was an...
Kate E. Austin of Glens Falls, New York, was named a 2023 Woman of Distinction by New York State Assemblywoman Carrie Woerner. A brunch honoring this year’s 15 Women of Distinction, also including Donnah Digan-Lewis of Glens Falls among other inspiring women from the region,...
In the world of social media, capturing attention and engaging your audience is crucial for success. While effective content and compelling visuals are essential, there is another powerful tool that can significantly impact user perception and behavior: color psychology. Understanding how colors influence emotions and...
So, you've weighed all of the options and made the decision to start a business. First of all, HOORAY!!! Go you for following your dreams! Navigating a path to entrepreneurship takes many twists and turns and looks different for everybody but there are some concrete...
Every business owner has a different idea of what a rut looks like for them. Maybe it means you're not pulling in new clients as often as you'd like. Maybe it means you haven't posted to social media in a while and don't know what...
The City of Glens Falls and the Glens Falls Local Development Corporation have updated information for the Small Business Recovery Fund, which provides forgivable loans (that means free money, with some stipulations!) up to $7,500 to small businesses experiencing hardship due to the pandemic. Priority will...
It's not National Employee Day or anything, I'm just compelled to write about employees today because I've had the same conversation three times in the last few days and I need to shout about something. Treat 👏 Your 👏 Employees 👏 Like 👏 People 👏 Employees are...
Websites are a lot like vehicles. If you don't maintain them on a regular basis, things can get wonky and leave you in the lurch. Don't worry! We've compiled some of our top tips on keeping your website up-to-date. Web design standards and trends are always...
