What is CTR and why is it important?

What is CTR and why is it important?

What is CTR?

CTR stands for Click-through rate. This is the ratio of users who click on a specific link to the number of total users who view a page, email, or advertisement.

For example: If your ad had 1,000 impressions and 1 click, that’s a 0.1 percent CTR.

If you have a:

  • High CTR, users are finding your ad to be highly relevant.
  • Low CTR, users are finding your ad to be less relevant.

The ultimate goal is to get your ideal client to come to your website and perform a desired action (make a purchase, fill out a lead or contact form, download content, etc.).

CTR is the first step in the process of improving your ad’s relevancy and generating those desired actions. CTR is not just an indication of how relevant your ads are to searchers. CTR also contributes to your Ad Rank in the search engines. Ad Rank determines the position of your ad on the search results page. So if you’ve run a lot of ads with a low CTR, Google will assume that any new ads you add to your Google Ads account are also going to have a low CTR, and may rank them lower on the page.

This is why it’s so important to understand the CTR on your ads and to try to improve it as much as possible.

Some common examples of where CTR can be measured include:

  • A call-to-action link in an email
  • A hyperlink on a landing page
  • A Pay Per Click (PPC) ad on a Google search results page

Offline example: CTR is a lot like those sensors on store entry that count the number of people who enter the shop on a given day. The shop owners can then calculate how many people made purchases against how many people entered the shop.

Having a successful CTR can lead to a higher conversion rate (more happy clients)! It can be used to identify user behavior and user interest within your ideal client base.

Want to do a deep dive into your CTR? Let’s chat: advokate.net/date

Caitlin Stedman

In addition to being Advokate's Marketing & Communication Director, I own the film production company Snarky Aardvark Films, LLC, in Queensbury where I live with my dog, Vinny. Helping people succeed in a way that aligns with their values is my passion. I enjoy planning and executing anything clients may need to thrive. My work experience is varied but it all centers around community interaction and project management. I especially love Instagram!