Before You Hit Post, Ask Yourself One Question This post was written by Aliveah, our summer intern. You’ve got a gorgeous graphic. You’ve written a caption that grabs attention. You’ve even added the perfect mix of hashtags to help it reach the right audience. Everything looks ready to...
Why Not Every Post Needs to Go Viral to be Working This post was written by Aliveah, our summer intern. In an era of virality and blowing up overnight, it can be discouraging to post something you’re particularly proud of and watch it get under 10 likes, 1...
This post was written by Louis, our summer intern. Picture this: you’re scrolling on social media and you see one of the most engaging graphics prompting you to purchase something from “Brand A.” Now, you scroll further and see a graphic from competitor “Brand B” using...
Here’s the thing most marketing agencies won’t admit: You can do your own marketing, and then call in the pros later to level it up. Really. We love it when folks do that, and if you’re just starting out, you’re likely to hear us say...
We are thrilled to announce the hiring of Cam Cardinale of South Glens Falls as Marketing and Communications Associate. Cam is a data-driven content creator, photographer and digital marketer with a passion for social media, small business and Glens Falls. “I’ve had my eye on Cam for...
You can't read or listen to anything involving social media without hearing the word authenticity. That's because it's probably the most important ingredient in the recipe for social media success. No one knows your business better than you and now one can speak for you...
In business and in life, you've got to keep it real. While your feed should show off your brand, it shouldn't make people feel alienated or seem cookie-cutter. Can you imagine going into a store and it only has five outfits that rotate each week?...
Facebook isn't going away. I know that we all wish we could disconnect from our devices but social media is here to stay. On average 74% of Facebook users log-in daily. Even Generation Z (The SnapChat Gen) are logging in and using the platform as a...
The Glens Falls Collaborative was created in 2012 by a group of dedicated merchants who wanted to cross-promote and increase the business flowing to Downtown Glens Falls. Back when the thing started, Trampoline headed it up and set forth some gorgeous branding they still use today. If...
Cinematic storytelling is the new commercial! If you want to grab people's attention then you need to pull on their heartstrings. People want to see what you do while hearing about why you do it. The consensus today is that people want to do business with...
