In the digital age, where content is king, the words you choose to convey your brand's message hold tremendous power. While technology has made automation prevalent, there is an irreplaceable value in human-crafted copywriting. At Advokate, we understand the significance of captivating, authentic, and persuasive...
Are you passionate about a certain topic and want to share it with the world? Why not start a podcast?! Podcasts are ever-growing in popularity with about half of American homes regularly tuning in and podcast advertising is expected to exceed $1.5 billion in 2021. With people...
Most people use the term "logo" to refer to any image or mark that represents a brand. In reality, these variations all have different names and usages. A logo is defined as a graphic mark, emblem, or symbol used to aid and promote public identification...
Find your why! Starting a business is a HUGE undertaking filled with unknowns, especially in these uncertain times so why are you doing it? If an answer doesn't immediately spring to mind, we have some tips. Write down what drives you, what your short and long term...
Here are documents distributed by the City of Glens Falls midday on Wednesday, May 20, about reopening for business. EDIT: This post was updated with the new form on June 30, 2020 REOPENING LETTER - CLICK TO DOWNLOAD PRINTABLE VERSION REOPENING FORM - CLICK TO DOWNLOAD PRINTABLE...
Valentine's Day Gift Guide Looking for the perfect something special for your valentine? Check out these options from some of Advokate's clients who are also LOCAL. 1. Book of Hearts by Jessica Kane A Book of Hearts was written for children and their parents to encourage understanding and empathy for all...
Social proof is a psychological phenomenon, also known as informational social influence, where people assume the actions of others in an attempt to reflect correct behavior for a given situation. If your friends say they like something their opinion means more to you than a...
Are you just starting out in business? Has your company been established for years and needs to be brought into the digital world? We’re here to help you get your online presence in order. By being among the first to join our Online Hygiene Initiative. you are...
What is CTR? CTR stands for Click-through rate. This is the ratio of users who click on a specific link to the number of total users who view a page, email, or advertisement. For example: If your ad had 1,000 impressions and 1 click, that’s a 0.1 percent...
One of Advokate's VERY first clients was Adirondack Audio and Video, and we've grown together through the years. They now have locations in Brooklyn and Vermont, as well as in Queensbury, New York, where they've been all along. They were our second or third website ever,...
