Advokate empowers startups, small businesses, nonprofits and artists with the marketing tools they need to be successful.
Our clients increase their sales, web traffic, event attendance and public awareness with our help.
Advokate was named Independent Business of the Year by the Adirondack Regional Chamber of Commerce in 2013, and has been nominated for this award three different times.
Founded in October 2010 by art activist Kate Austin-Avon, Advokate is a family-run, woman-owned business operating out of Upstate New York.
Our client list includes the City of Glens Falls, the Town of Lake George, the Glens Falls Economic Development Group, the Glens Falls Collaborative, the Arts District of Glens Falls, The Chronicle Newspaper, Greater Glens Falls Transit, The Marcella Sembrich Opera Museum, Adirondack Audio and Video, O’Brien Insurance, CWI, Adirondack Balloon Festival, Bell House Inn, Glens Falls Symphony, Charles R. Wood Theater, and hundreds of others.
Born and raised in Killington, Vermont, Kate resides in Glens Falls, New York, with her husband Cory (see below) and their three kiddos Henry, Daniel and Elizabeth.
Kate is known in Glens Falls for her creative advocacy. She’s co-founder and administrator of the Arts District of Glens Falls and was interim director of the World Awareness Children’s Museum, manager of The Shirt Factory Arts & Healing Center, president of NorthCountryARTS, arts calendar editor for the Glens Falls Chronicle, and board member of Art in the Public Eye.
Kate has delivered her sought-after Marketing for the 21st Century talk at SUNY Adirondack numerous times, and gave her Developing Your Brand seminar for the Small Business Development Center at the Albany-Colonie Chamber of Commerce, for the Adirondack Business Development Partnership at SUNY Adirondack’s Regional Higher Education Center, and at the Shirt Factory’s LocalFest. Kate was also part of a panel on Branding for Nonprofits at LARAC, and has offered workshops on WordPress and web design at LARAC in years past.
She studied art at Hartwick College and earned her Bachelor’s Degree in Visual Art from Empire State College.
Kate was hired by the Regional Alliance for a Creative Economy as an Arts Advocate in 2015, and was invited to participate in the Creative Economy in the Rural Northeast roundtable discussion at the Slate Valley Museum, and the Freelancers/Artists/Small Business Needs Strategic Recommendations Committee to the Capital Region Creative Economy Project. She writes a biweekly column called Family Time for them, and has a blog by the same name.
Cory is Kate’s wonderful husband. With his Master’s Degree in Elementary Education and his Bachelor’s Degree in Hospitality Management, he can learn just about anything!
Cory is Kate’s right-hand man, in on business decisions, managing website maintenance, tech support, handling accounts payable and receivable — so he’s the dude to talk to about your website issue, invoices, your web renewals, or keeping your website’s underlying structure up to date. He’s also a brilliant marketing mind, so you’ll see him out and about at meetings.
His favorite things are vacuuming, doing dishes, and folding laundry. And he is a dedicated Phish phan. Don’t ask him about it. Once you get him going, it’ll never stop.
Caitlin is an award-winning screenwriter who also owns and operates the prolific production company Snarky Aardvark Films, which is currently producing and directing Forget-Me-Nots, a feature film, as well as a Charles Evans Hughes documentary.
She loves working at Advokate, where she can best utilize her marketing and communications skills in a creative way. Caitlin brings almost a decade of filmmaking experience to the team along with a passion for helping brands discover and amplify their unique voice.
She has a knack for leveraging social media to create a buzz around projects while simultaneously cultivating long-term marketing goals.
Currently residing in Queensbury, she is a mom to her dog Vinny. She loves to collect antiques and take day trips exploring towns, villages and scenic areas in the Adirondacks.