Faster than doing it yourself! More powerful than computer help from your cousin's nephew! Able to create small websites in a single week! Look! Up in the sky! It's a bird! It's a plane! It's Advokate! Yes, it's Advokate, strange visitor from another planet, who came to Earth with powers...
Call me sentimental, but I really wanted to send thank-you cards to my customers in recognition of my first year in business. I realize that so many folks who set out to start something don't get this far, and it's really because I know so...
Earlier this week the Adirondack Regional Chamber of Commerce sent an e-blast with an announcement about a workshop with Mannix Marketing. I signed up right away, thinking it would be awesome to learn more about the topics mentioned from an expert in her field. Immediately...
One year ago today, I registered Advokate's DBA. The next day I opened a bank account for the business with $1,000 in it. I told myself if I blew through the money and things didn't seem promising I'd just throw in the towel and wait...
My grandmother Mimi just emailed me to say she came across some journals of hers from when I was having a tough time in high school. Her words: "One thing is for certain, my love for you comes through loud and clear!!" It got me...
Last week the buzz about town was about independently-owned downtown bookstore Red Fox Books closing their doors. Now I've just heard that Wholy Crepe, a downtown eatery, is packing up to move to more fertile ground. A few weeks ago, a shop that sold ecofriendly...
I've got a Request for Proposal here that I've been working on and stressing over for two weeks now. It's due tomorrow. And it's a big deal. Because of this RFP, I've given myself a crash course in subcontracting, non-disclosure agreements, proposal outlines, and all the...
Lately I've been thinking about the importance of doing what you say you're going to do. It pretty much drives everything I'm involved with. [caption id="attachment_1829" align="alignright" width="300"] Smug Kate. Upset Erika. The usual.[/caption] When we were kids, my sister and I fought. A lot. One of...
Today was a busy day, but it was the kind of busy day where you keep your head down and put one foot in front of the other and by the end of it maybe you stepped on your own feet a couple times, but...
In light of a recent experience, I thought it'd be helpful to outline some psychological sales strategies that you'll find everywhere. Be a smart consumer and know the mind games marketers are playing -- and then look beyond that to the product itself and decide...
