Author: Caitlin Stedman

Social proof is a psychological phenomenon, also known as informational social influence, where people assume the actions of others in an attempt to reflect correct behavior for a given situation. If your friends say they like something their opinion means more to you than a...

Are you just starting out in business? Has your company been established for years and needs to be brought into the digital world? We’re here to help you get your online presence in order. By being among the first to join our Online Hygiene Initiative. you are...

What are Sales Funnels? A sales funnel is the marketing term for the journey potential customers go through on the way to purchase. Some people will take longer than others to make their way down the funnel. It's best to understand your long and short term goals. Understanding...

Search engine optimization (SEO) is defined as the process of increasing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine. There are many factors that can affect your website's...