So, you've weighed all of the options and made the decision to start a business. First of all, HOORAY!!! Go you for following your dreams! Navigating a path to entrepreneurship takes many twists and turns and looks different for everybody but there are some concrete...
You can't read or listen to anything involving social media without hearing the word authenticity. That's because it's probably the most important ingredient in the recipe for social media success. No one knows your business better than you and now one can speak for you...
Every business owner has a different idea of what a rut looks like for them. Maybe it means you're not pulling in new clients as often as you'd like. Maybe it means you haven't posted to social media in a while and don't know what...
In business and in life, you've got to keep it real. While your feed should show off your brand, it shouldn't make people feel alienated or seem cookie-cutter. Can you imagine going into a store and it only has five outfits that rotate each week?...
We've got all the deets on the Occupancy Tax Grant being offered by The City of Glens Falls! If your upcoming event or program encourages visitors to stay overnight and spend money in the City of Glens Falls, then this grant program is for you! "In screening...
With all of the usual hustle and bustle of the holiday season paired with the unpredictability of life amongst the COVID-19 pandemic, it can be harder than ever to find the time or energy to do your gift shopping. We all know someone who owns...
Are you passionate about a certain topic and want to share it with the world? Why not start a podcast?! Podcasts are ever-growing in popularity with about half of American homes regularly tuning in and podcast advertising is expected to exceed $1.5 billion in 2021. With people...
Most people use the term "logo" to refer to any image or mark that represents a brand. In reality, these variations all have different names and usages. A logo is defined as a graphic mark, emblem, or symbol used to aid and promote public identification...
As a new employee of Advokate, we asked Angie to share her playlist that she uses when she works! Here are Kate's, Cory's and Caitlin's playlists. Angie says: I love music, and it helps me get in the zone to do art. Depending on what I listen to,...
Websites are a lot like vehicles. If you don't maintain them on a regular basis, things can get wonky and leave you in the lurch. Don't worry! We've compiled some of our top tips on keeping your website up-to-date. Web design standards and trends are always...
