In the world of social media, capturing attention and engaging your audience is crucial for success. While effective content and compelling visuals are essential, there is another powerful tool that can significantly impact user perception and behavior: color psychology. Understanding how colors influence emotions and...
Hear ye, hear ye! The days of newsboys peddling morning and evening editions are so last century, but staying in the know never goes out of style. In the world of 24-7 news cycles and constantly updating statuses, we need to know what’s happening as...
Senator Chuck Schumer visited Glens Falls on Thursday, April 21, 2022, to deliver over 2 million dollars to local projects in the Adirondack Region. The funding included: Restoring Glens Falls Historic City Hall. Protecting Fort Ticonderoga. Developing the Fort Edward Industrial Park. Boosting child care...
We are thrilled to announce the hiring of Candice Frye as Marketing and Communications Associate. Candice has ten years of experience working in the arts and nonprofit business sector. She has a passion for working with nonprofits, community collaborations, and Glens Falls. “It’s huge for Advokate to...
Logo design is about more than just aesthetic preference. A logo should help your business stand out and be memorable in a crowded marketplace. When considering your business logo, there are five essential factors to consider: 1. Readability When choosing a design for your logo, one of...
We are thrilled to announce the hiring of Cam Cardinale of South Glens Falls as Marketing and Communications Associate. Cam is a data-driven content creator, photographer and digital marketer with a passion for social media, small business and Glens Falls. “I’ve had my eye on Cam for...
So, you've weighed all of the options and made the decision to start a business. First of all, HOORAY!!! Go you for following your dreams! Navigating a path to entrepreneurship takes many twists and turns and looks different for everybody but there are some concrete...
You can't read or listen to anything involving social media without hearing the word authenticity. That's because it's probably the most important ingredient in the recipe for social media success. No one knows your business better than you and now one can speak for you...
Every business owner has a different idea of what a rut looks like for them. Maybe it means you're not pulling in new clients as often as you'd like. Maybe it means you haven't posted to social media in a while and don't know what...
In business and in life, you've got to keep it real. While your feed should show off your brand, it shouldn't make people feel alienated or seem cookie-cutter. Can you imagine going into a store and it only has five outfits that rotate each week?...
