Blog

For the past few years, SUNY Adirondack has invited to speak to MicroEnterprise Assistance Program students on what it's like to be a business owner. I was an attendee at the first MAP session back in 2010 or so, right as I was launching Advokate. I consider the...

t's always rough going back to the daily grind after the holidays — and can you imagine if January meant the first official back-to-work day in nearly two months? That was today. Our sweet baby Daniel was born on November 10, and I had been...

Hello! This is Cory, Kate Austin-Avon's husband.   We are writing to let you know that our second child, Daniel Robert Kenneth Austin-Avon, was just born on November 10!   This means that Advokate is taking two weeks off while we tend to our new little guy....

We are anxiously expecting a new addition to our family soon! His due date is November 8, and so here we are on the edge of maternity leave. Here's how this is going to work: When Baby Two arrives, Advokate will take two weeks off while...

This morning I delivered this presentation on Developing Your Brand at SUNY Adirondack for the Adirondack Business Development Partnership and the Adirondack Regional Chamber of Commerce.The most important thing to remember is brand consistency — figure out what sets you apart from the others, make it...