What is CTR? CTR stands for Click-through rate. This is the ratio of users who click on a specific link to the number of total users who view a page, email, or advertisement. For example: If your ad had 1,000 impressions and 1 click, that’s a 0.1 percent...
With Hometown Holidays this weekend, we wanted to highlight the ones who make it all happen, our client The Glens Falls Collaborative! We chatted with Arts & Entertainment board member (and LARAC director) Candice Frye to learn more about what The Collaborative does for the...
What are Sales Funnels? A sales funnel is the marketing term for the journey potential customers go through on the way to purchase. Some people will take longer than others to make their way down the funnel. It's best to understand your long and short term goals. Understanding...
One of Advokate's VERY first clients was Adirondack Audio and Video, and we've grown together through the years. They now have locations in Brooklyn and Vermont, as well as in Queensbury, New York, where they've been all along. They were our second or third website ever,...
Facebook isn't going away. I know that we all wish we could disconnect from our devices but social media is here to stay. On average 74% of Facebook users log-in daily. Even Generation Z (The SnapChat Gen) are logging in and using the platform as a...
Juicin' Jar hits you with those good vibes as soon as you walk in the door of their 16 Exchange Street location, right in the same building as Advokate! The café is an eclectic, cozy mix of exposed brick, original artwork, and intimate seating. Their...
Search engine optimization (SEO) is defined as the process of increasing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine. There are many factors that can affect your website's...
If you're looking for the perfect blend of cutting-edge games (including virtual reality) and vintage summer nostalgia then Fun World Arcade is a must-visit! Recently, we spoke with co-owner Erin Coon, who runs the arcade with her husband Sean Culligan, to learn more about this...
Okay, so Caitlin and Cory both shared their work playlists and here I am (whatever, maybe I'm procrastinating just a little bit — we all need to take a break from time to time!) finally getting around to mine, months later. Some days we sit and...
MWBE stands for Minority and Women-Owned Business Enterprises. This program was enacted to ensure that jobs reach qualified business owners that may otherwise be overlooked. On July 25th, 2019 Governor Cuomo extended and expanded the program in the State of New York. "Diversity is New York's...
