Logo design is about more than just aesthetic preference. A logo should help your business stand out and be memorable in a crowded marketplace. When considering your business logo, there are five essential factors to consider: 1. Readability When choosing a design for your logo, one of...
So, you've weighed all of the options and made the decision to start a business. First of all, HOORAY!!! Go you for following your dreams! Navigating a path to entrepreneurship takes many twists and turns and looks different for everybody but there are some concrete...
In business and in life, you've got to keep it real. While your feed should show off your brand, it shouldn't make people feel alienated or seem cookie-cutter. Can you imagine going into a store and it only has five outfits that rotate each week?...
The City of Glens Falls and the Glens Falls Local Development Corporation have updated information for the Small Business Recovery Fund, which provides forgivable loans (that means free money, with some stipulations!) up to $7,500 to small businesses experiencing hardship due to the pandemic. Priority will...
Websites are a lot like vehicles. If you don't maintain them on a regular basis, things can get wonky and leave you in the lurch. Don't worry! We've compiled some of our top tips on keeping your website up-to-date. Web design standards and trends are always...
In today's fast-paced online world your website is your calling card. If it's not immediately engaging, intuitive to use and mobile-friendly people will click off. Social is media is king right now but sales are being made on websites. The point of social media is...
Cinematic storytelling is the new commercial! If you want to grab people's attention then you need to pull on their heartstrings. People want to see what you do while hearing about why you do it. The consensus today is that people want to do business with...
Your brand is telling a story. Videography is a compelling way to concisely and creatively showcase what you do, who you are and how you do your thing. Advokate just hired Caitlin (me) of Snarky Aardvark Films and is now expanding into the world of...
Here is my presentation that I delivered at SUNY Adirondack on October 4, 2018. Did you miss it? I am offering a workshop series! Click to learn more. [slideshare id=118186916&doc=advokatepresentationonfacebook-181004194102]...
"My cousin is going to do my logo." "I'm working with a friend to save money." "I'll just go with fiverr, I want to save that money and put it into my other startup costs." I work with a lot of startup businesses and so you can...
