In the vast sea of online videos, capturing the attention of your target audience is a challenge. However, one powerful tool can make all the difference: attention-grabbing thumbnails. These visually appealing images act as the gateway to your videos, enticing viewers to click and watch....
In today's digital landscape, social media has become an indispensable tool for businesses to connect with their audience and drive meaningful engagement. However, with the increasing competition for attention, it is crucial to stand out from the crowd. This is where graphic design plays a...
In the world of social media, capturing attention and engaging your audience is crucial for success. While effective content and compelling visuals are essential, there is another powerful tool that can significantly impact user perception and behavior: color psychology. Understanding how colors influence emotions and...
Logo design is about more than just aesthetic preference. A logo should help your business stand out and be memorable in a crowded marketplace. When considering your business logo, there are five essential factors to consider: 1. Readability When choosing a design for your logo, one of...
So, you've weighed all of the options and made the decision to start a business. First of all, HOORAY!!! Go you for following your dreams! Navigating a path to entrepreneurship takes many twists and turns and looks different for everybody but there are some concrete...
In business and in life, you've got to keep it real. While your feed should show off your brand, it shouldn't make people feel alienated or seem cookie-cutter. Can you imagine going into a store and it only has five outfits that rotate each week?...
The City of Glens Falls and the Glens Falls Local Development Corporation have updated information for the Small Business Recovery Fund, which provides forgivable loans (that means free money, with some stipulations!) up to $7,500 to small businesses experiencing hardship due to the pandemic. Priority will...
Websites are a lot like vehicles. If you don't maintain them on a regular basis, things can get wonky and leave you in the lurch. Don't worry! We've compiled some of our top tips on keeping your website up-to-date. Web design standards and trends are always...
In today's fast-paced online world your website is your calling card. If it's not immediately engaging, intuitive to use and mobile-friendly people will click off. Social is media is king right now but sales are being made on websites. The point of social media is...
Cinematic storytelling is the new commercial! If you want to grab people's attention then you need to pull on their heartstrings. People want to see what you do while hearing about why you do it. The consensus today is that people want to do business with...
