In light of a recent experience, I thought it'd be helpful to outline some psychological sales strategies that you'll find everywhere. Be a smart consumer and know the mind games marketers are playing -- and then look beyond that to the product itself and decide...
As I sit here eating my late lunch/early dinner of Rock Hill bread dipped in some olive oil, garlic and balsamic - publicly after noting on Facebook how tasty it is - I'm reflecting on why I do this; constant shout-outs to my favorite places...
In perhaps the greatest pairing since PB & J, Advokate's client Adirondack Audio & Video announces a call to artists for a music-themed art show. Art. Music. It just goes. And what better market for music-themed artwork than music lovers themselves? Adirondack Audio and Video knows music...
I can't even stand how brilliant I am. So I'm kidding, I hope you know. But this little cheat sheet I just put together is a really good one, and I'm excited to share it with fledgling artists so they can learn to be super awesome...
I must be on the right track. My customers, all super people, keep bringing me new work and I've had three meetings this week to get to know new and potential customers - with two more already planned for next week! Business is great. It makes...
One of Advokate's customers, the Lake George Forum, is planning a multi-weekend indoor sale on select weekends in April and May, with a particular focus on artists and artisans on Saturday, May 28, Sunday, May 29, and Monday, May 30. It's a first-year event, but they're...
I'm cross-posting here from my art blog: I'm teaching two workshops on websites for artists at LARAC in the coming weeks, and have just finished the worksheet for the first one, so it seemed like a good time to let you know about them. Here's...
This has been quite the Yay! Boo. week. I don't know if Yay! Boo. exists elsewhere in the world, but it's something my dad used to implement in silly storytelling. Here's my version: I did my taxes. Yay! Advokate is a wash. Boo. But I've been...
I'm trying to figure out what to do here. I use Wordpress because it seems like a friendly place. It's got a billion ways to trick out a site and make it look different from all the others. It's more up-to-date than my HTML skills...
As I said, I'm more on the design side of the room than the coding side. So, to build up my coding muscles, I'm trying to read up on how to get Google to crawl your site. Seems there's no one simple formula, but the...
