Cinematic storytelling is the new commercial! If you want to grab people's attention then you need to pull on their heartstrings. People want to see what you do while hearing about why you do it. The consensus today is that people want to do business with...
Your brand is telling a story. Videography is a compelling way to concisely and creatively showcase what you do, who you are and how you do your thing. Advokate just hired Caitlin (me) of Snarky Aardvark Films and is now expanding into the world of...
We've recently been working on a project for Downtown Glens Falls' Colvin Building. The post below was written by our copy writer, Jessica Chanese. I'm not a native of Glens Falls, or of any of its neighboring towns for that matter. I grew up on...
See that photo there? That's the Advokate team. And it's not even all of us! Top, from left: Jessica Chanese, Caitlin Stedman, Kate Austin-Avon, Danny Austin-Avon, Cory Austin-Avon, Ellie Austin-Avon, Sable Panich, Morgan Panich, Kate Clatworthy, and down in front, Henry Austin-Avon and Silas Panich. Not...
I'm delighted to introduce you to Jessica Chanese, who will be writing exclusively for Advokate! We have offered copywriting and press release services all along, but when Jessica approached us for some advice about how to dip her toes into the writing-for-pay stream, we just had to...
Here is my presentation that I delivered at SUNY Adirondack on October 4, 2018. Did you miss it? I am offering a workshop series! Click to learn more. [slideshare id=118186916&doc=advokatepresentationonfacebook-181004194102]...
What is the GDPR? The GDPR, or General Data Protection Regulation, goes into effect today, May 25, 2018. It applies to European Union citizens. Some EU citizens live in the United States and they are considered in this law too. Long story short: All websites really ought to have...
You know what they say, "The cobbler's kids have no shoes." It's the truth, man. It's the honest truth. It's been a long time since I did anything about my own website — I'm talking years and years — and so I used a bit of...
Our daughter Elizabeth Anne Marie Austin-Avon was born at 2:18 a.m. on Saturday, December 23, 2017, at Burdett Birth Center in Troy, New York. She weighed 7 pounds, 4 ounces and was 19 inches long. We celebrated a very special Christmas and New Year with her,...
Kate is expecting on December 23, 2017, and will be taking a maternity leave through mid-February 2018. During this time, Advokate will be in triage mode. All emergencies will be handled promptly, and new projects will be tackled as time allows; some things may need to...
