We all have that image in our mind when we think of a film set. All the hustle and bustle of cast and crew, lighting kits, and elaborate sets. While of course, this is the ideal situation for a short film, testimonial, or commercial, you...
"Who are you calling a Cootie Queen? You Lint Licker!" The Old Spice guy, Budweiser's Clydesdales, talking M&Ms and Geico cavemen. We've all seen those television ads that become iconic. Have you ever stopped to think about why they stick with people over the torrent of...
Cinematic storytelling is the new commercial! If you want to grab people's attention then you need to pull on their heartstrings. People want to see what you do while hearing about why you do it. The consensus today is that people want to do business with...
