Marketing

The following is a guest post by Advokate's SEO Guru, Erika Austin. SEO: always be better If you're in the digital marketing world, maybe you've heard at one point or another that SEO (Search Engine Optimization) is dead. SEO, to me, isn't about algorithms. This is important: It's...

This morning I delivered this presentation on Developing Your Brand at SUNY Adirondack for the Adirondack Business Development Partnership and the Adirondack Regional Chamber of Commerce. The most important thing to remember is brand consistency — figure out what sets you apart from the others, make it...