"Who are you calling a Cootie Queen? You Lint Licker!" The Old Spice guy, Budweiser's Clydesdales, talking M&Ms and Geico cavemen. We've all seen those television ads that become iconic. Have you ever stopped to think about why they stick with people over the torrent of...
The office windows are open and a breeze is wafting through. We can hear the bustling little city of Glens Falls below as we type away. Spring is here! Spring is a time for renewal and rejuvenation. That goes for your home, yourself and your...
Your brand is telling a story. Videography is a compelling way to concisely and creatively showcase what you do, who you are and how you do your thing. Advokate just hired Caitlin (me) of Snarky Aardvark Films and is now expanding into the world of...
Here is my presentation that I delivered at SUNY Adirondack on October 4, 2018. Did you miss it? I am offering a workshop series! Click to learn more. [slideshare id=118186916&doc=advokatepresentationonfacebook-181004194102]...
"My cousin is going to do my logo." "I'm working with a friend to save money." "I'll just go with fiverr, I want to save that money and put it into my other startup costs." I work with a lot of startup businesses and so you can...
You know what they say, "The cobbler's kids have no shoes." It's the truth, man. It's the honest truth. It's been a long time since I did anything about my own website — I'm talking years and years — and so I used a bit of...
This is the presentation that Advokate gave to members and guests of NorthCountryARTS on Saturday, April 22, 2017, at Betty O'Brien's studio. Social media for artists 2017 from Kate Austin-Avon...
Here is the presentation on marketing, social media and branding that Kate Austin-Avon delivered to the MicroEnterprise Assistance Program at SUNY Adirondack on Tuesday, March 28, 2017. Marketing for the 21st century from Kate Austin-Avon...
The following is a guest post by Advokate's SEO Guru, Erika Austin. SEO: always be better If you're in the digital marketing world, maybe you've heard at one point or another that SEO (Search Engine Optimization) is dead. SEO, to me, isn't about algorithms. This is important: It's...
Today I shared this presentation with the Adirondack Regional Chamber of Commerce's Leadership Adirondack Class. I did this same presentation last year, but this slideshow has been updated with trends predicted for 2017 (chatbots, live streaming, etc.) as well as current MAU rates for Facebook and...
