What are Sales Funnels? A sales funnel is the marketing term for the journey potential customers go through on the way to purchase. Some people will take longer than others to make their way down the funnel. It's best to understand your long and short term goals. Understanding...
In today's fast-paced online world your website is your calling card. If it's not immediately engaging, intuitive to use and mobile-friendly people will click off. Social is media is king right now but sales are being made on websites. The point of social media is...
Your brand is telling a story. Videography is a compelling way to concisely and creatively showcase what you do, who you are and how you do your thing. Advokate just hired Caitlin (me) of Snarky Aardvark Films and is now expanding into the world of...
Here is my presentation that I delivered at SUNY Adirondack on October 4, 2018. Did you miss it? I am offering a workshop series! Click to learn more. [slideshare id=118186916&doc=advokatepresentationonfacebook-181004194102]...
"My cousin is going to do my logo." "I'm working with a friend to save money." "I'll just go with fiverr, I want to save that money and put it into my other startup costs." I work with a lot of startup businesses and so you can...
Today I shared this presentation with the Adirondack Regional Chamber of Commerce's Leadership Adirondack Class. I did this same presentation last year, but this slideshow has been updated with trends predicted for 2017 (chatbots, live streaming, etc.) as well as current MAU rates for Facebook and...
We're excited to announce the return of The Advokate Boutique! The Advokate Boutique is a pop-up shop featuring locally-crafted gifts and accessories. It will be opening for the months of November and December as a temporary store, upstairs at 16c Exchange Street in Downtown Glens Falls. The Boutique is located upstairs in...
I'm honored that Diane Swanson asked me to be a panelist at this year's American Women Artists Symposium on Women in the Arts. The event is free and open to the public, with an all-star list of speakers, including Erin Coe, Executive Director of The Hyde...
When Advokate began, we established ourselves as the website designer in town that was a good bargain. We knew we could deliver attractive websites that were well-organized and user friendly, for an affordable price. With time comes experience. The web evolved, and our skills sharpened as we...
For more than a year, I've been hunting for a little spot in Downtown Glens Falls to call my very own. I conducted an extensive search, striking conversations with building owners all around the city, even dreaming of buying my own building. It's gotten to be so...
