Every business owner has a different idea of what a rut looks like for them. Maybe it means you're not pulling in new clients as often as you'd like. Maybe it means you haven't posted to social media in a while and don't know what...
https://www.youtube.com/watch?v=IUlAIvDBXD0 Check out this awesome video Caitlin made to celebrate Advokate's tenth anniversary! And Angie made this adorable illustration of the Advokate team. And here is what we wrote on our fifth anniversary, which doesn't seem so long ago. Advokate is here to help you fly. As I...
This morning I delivered this presentation on Developing Your Brand at SUNY Adirondack for the Adirondack Business Development Partnership and the Adirondack Regional Chamber of Commerce. The most important thing to remember is brand consistency — figure out what sets you apart from the others, make it...
