In the world of social media, capturing attention and engaging your audience is crucial for success. While effective content and compelling visuals are essential, there is another powerful tool that can significantly impact user perception and behavior: color psychology. Understanding how colors influence emotions and...
We are thrilled to announce the hiring of Candice Frye as Marketing and Communications Associate. Candice has ten years of experience working in the arts and nonprofit business sector. She has a passion for working with nonprofits, community collaborations, and Glens Falls. “It’s huge for Advokate to...
Logo design is about more than just aesthetic preference. A logo should help your business stand out and be memorable in a crowded marketplace. When considering your business logo, there are five essential factors to consider: 1. Readability When choosing a design for your logo, one of...
We are thrilled to announce the hiring of Cam Cardinale of South Glens Falls as Marketing and Communications Associate. Cam is a data-driven content creator, photographer and digital marketer with a passion for social media, small business and Glens Falls. “I’ve had my eye on Cam for...
So, you've weighed all of the options and made the decision to start a business. First of all, HOORAY!!! Go you for following your dreams! Navigating a path to entrepreneurship takes many twists and turns and looks different for everybody but there are some concrete...
Every business owner has a different idea of what a rut looks like for them. Maybe it means you're not pulling in new clients as often as you'd like. Maybe it means you haven't posted to social media in a while and don't know what...
In business and in life, you've got to keep it real. While your feed should show off your brand, it shouldn't make people feel alienated or seem cookie-cutter. Can you imagine going into a store and it only has five outfits that rotate each week?...
We've got all the deets on the Occupancy Tax Grant being offered by The City of Glens Falls! If your upcoming event or program encourages visitors to stay overnight and spend money in the City of Glens Falls, then this grant program is for you! "In screening...
The City of Glens Falls and the Glens Falls Local Development Corporation have updated information for the Small Business Recovery Fund, which provides forgivable loans (that means free money, with some stipulations!) up to $7,500 to small businesses experiencing hardship due to the pandemic. Priority will...
https://www.youtube.com/watch?v=IUlAIvDBXD0 Check out this awesome video Caitlin made to celebrate Advokate's tenth anniversary! And Angie made this adorable illustration of the Advokate team. And here is what we wrote on our fifth anniversary, which doesn't seem so long ago. Advokate is here to help you fly. As I...
