"My cousin is going to do my logo." "I'm working with a friend to save money." "I'll just go with fiverr, I want to save that money and put it into my other startup costs." I work with a lot of startup businesses and so you can...
This is the presentation that Advokate gave to members and guests of NorthCountryARTS on Saturday, April 22, 2017, at Betty O'Brien's studio. Social media for artists 2017 from Kate Austin-Avon...
Here is the presentation on marketing, social media and branding that Kate Austin-Avon delivered to the MicroEnterprise Assistance Program at SUNY Adirondack on Tuesday, March 28, 2017. Marketing for the 21st century from Kate Austin-Avon...
Today I shared this presentation with the Adirondack Regional Chamber of Commerce's Leadership Adirondack Class. I did this same presentation last year, but this slideshow has been updated with trends predicted for 2017 (chatbots, live streaming, etc.) as well as current MAU rates for Facebook and...
I'm honored that Diane Swanson asked me to be a panelist at this year's American Women Artists Symposium on Women in the Arts. The event is free and open to the public, with an all-star list of speakers, including Erin Coe, Executive Director of The Hyde...
For the past few years, SUNY Adirondack has invited to speak to MicroEnterprise Assistance Program students on what it's like to be a business owner. I was an attendee at the first MAP session back in 2010 or so, right as I was launching Advokate. I consider the...
Here is a presentation I prepared for the Adirondack Regional Chamber of Commerce's Leadership Adirondack Class of 2015-2016. I just gave this talk today at Gracenote! I was so nervous going in, but everyone had a good sense of humor and laughed with me (and,...
This morning I delivered this presentation on Developing Your Brand at SUNY Adirondack for the Adirondack Business Development Partnership and the Adirondack Regional Chamber of Commerce. The most important thing to remember is brand consistency — figure out what sets you apart from the others, make it...
Sign up for the Advokate Branding Presentation, free to members of the Adirondack Regional Chamber of Commerce, this Thursday at 7:30 a.m. at SUNY Adirondack! It's the new buzz word of Business: Branding. The question remains, what is it and how does it relate to your business? Join...
Enjoy this guest post by Shea Lynch, web video producer. Shea lives in Glens Falls, New York, and works with small to mid-sized businesses on online video content. Shea has a background in content marketing and broadcast television coupled with documentary filmmaking. Visit his website at www.lynchcreate.com. Advokate...
