What makes an effective Brand?

Learn about why branding is important and how you can brand your business in this slideshow presentation I made!

This is the presentation I gave at the Albany Chamber of Commerce for the Small Business Development Center of the University At Albany.

Here are some steps for you to try:

1. Identify your brand message. What feeling do you want folks to have about you?

2. If you don’t have them already, create your logo, tag line and select colors and fonts to convey that brand message. Advokate can help. If you do have them already, make sure they reflect your company as it is today and don’t need updating. You’ll see some notes in the presentation about when you know it’s time for a rebrand.

3. Use your branding everywhere! Your website, email signature, business cards, social media accounts… It’s really important to have brand consistency across every interaction your business has with potential clients or customers.

Kate Austin-Avon

Kate E. Austin is known for her creative advocacy. She is a regular speaker on branding and social media with educational institutions and Chambers of Commerce. She owns and operates Advokate, LLC. Currently she serves on the boards of the Glens Falls Business Improvement District, is on the World Awareness Children’s Museum’s Advisory Council, and is involved in the Jackson Heights PTA. Originally from Killington, Vermont, she studied art at Hartwick College and earned her Bachelor’s Degree in Visual Art from Empire State College. She is a mother of three.