22 Oct Developing Your Brand

Posted at 11:29h in Advokate, Branding, Marketing by

This morning I delivered this presentation on Developing Your Brand at SUNY Adirondack for the Adirondack Business Development Partnership and the Adirondack Regional Chamber of Commerce.

The most important thing to remember is brand consistency — figure out what sets you apart from the others, make it an asset, and shine that through EVERY interaction you have with your audience. Brand consistency builds brand loyalty, and brand loyalty builds brand advocates, and it’s always better to have other people talking you up so you don’t have to talk yourself up as hard.

Are you a small one-person company? Build on why that’s awesome, and bring that small-biz charm to everything you do. Does your organization have a working board with no staff? Build on why that saves money, and use that volunteer support to generate more volunteers.

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Kate Austin-Avon
kate@advokate.net

Kate E. Austin is known for her creative advocacy. She is a regular speaker on branding and social media with educational institutions and Chambers of Commerce. She owns and operates Advokate, LLC. Currently she serves on the boards of the Glens Falls Business Improvement District, is on the World Awareness Children’s Museum’s Advisory Council, and is involved in the Jackson Heights PTA. Originally from Killington, Vermont, she studied art at Hartwick College and earned her Bachelor’s Degree in Visual Art from Empire State College. She is a mother of three.