Branding Presentation!

This morning I presented a seminar on Developing Your Brand.

I was fairly terrified, but I think it went pretty well. I got some chuckles and good feedback afterward. If you were there, thank you so much for coming, and I hope you got something out of it!

Here is the PowerPoint presentation that accompanied my talk. (I apologize in advance for the formatting funkiness that happened when I uploaded to SlideShare.)

This Branding Presentation answers the following important questions, with some examples of local (to Glens Falls) and international businesses to illustrate:

1. What is Branding?
2. Why Branding is Relevant to Your Business
3. What Elements Comprise a Successful Brand
4. How Often a Brand Should be Updated
5. Where to Start

The seminar was sponsored by the Adirondack Business Development Partnership, a collaboration between the Adirondack Regional Chamber of Commerce and the Small Business Development Corporation. It was presented at SUNY Adirondack’s Regional Higher Education Center.

Download this free worksheet to jumpstart the process of developing YOUR brand!

Advokate’s happy to help you out or to point you in the right direction, depending on what level or budget you’re working with.

Kate Austin-Avon

Kate E. Austin is known for her creative advocacy. She is a regular speaker on branding and social media with educational institutions and Chambers of Commerce. She owns and operates Advokate, LLC. Currently she serves on the boards of the Glens Falls Business Improvement District, the Jackson Heights Elementary School PTA, Lower Adirondack Pride, and is on the World Awareness Children’s Museum’s Advisory Council. Originally from Killington, Vermont, she studied art at Hartwick College and earned her Bachelor’s Degree in Visual Art from Empire State College. She is a mother of three.