15 Jan SEO. It’s Cake.
Posted at 07:00h
The following is a guest post by Advokate’s SEO Guru, Erika Austin.
SEO: always be better
If you’re in the digital marketing world, maybe you’ve heard at one point or another that SEO (Search Engine Optimization) is dead. SEO, to me, isn’t about algorithms.
This is important: It’s about ongoing effort and the art of being better. There will be new competition popping up everyday and you need to be the most innovative and relevant in what you do.
If you are just starting to create a website:
Think about the words that help describe your website and what you offer. Write these down. Are there pages that speak to each of those concepts you thought of? Does your homepage immediately convey that? Typically, your homepage is your first impression to make on your audience. Your pages should help support your homepage with more detail.
If you are starting with an existing website:
I’ve have been referring to my optimization process as CAKE which involves three different layers: