Applying Google Material Design Principles To Video

Enjoy this guest post by Shea Lynch, web video producer. Shea lives in Glens Falls, New York, and works with small to mid-sized businesses on online video content. Shea has a background in content marketing and broadcast television coupled with documentary filmmaking. Visit his website at

Advokate partners with Shea, who specializes in search engine optimized video, and with other trusted videographers to offer our clients video services that can be integrated in their websites and shared on social media.

Predictions for the Future of Online Video

Google has done a smashing job of setting a new direction for the future of the web. If you aren’t familiar with their material design, just check out Google Now on Android devises or check out any of the revamped Google support forums.

Google is putting an emphasis on simple, bold design that works seamlessly with mobile and integrates motion and color for a new user experience.

Let’s take some of these principles and apply them to how video is used today and the future of video in the material web.

We will see more seamless integration with video and web design

Video is becoming more and more of a necessity rather than a choice. And as video becomes more of a utility of good website design, we will see websites being designed around video.

Video ads and video backgrounds aren’t new but are more commonly used in 2015. We will see more understanding with how to use these video features in a website.

Making infographics come to life, highlight client testimonials with authentic motion, muted videos that play automatically can all work well to capture attention online.

New 360 YouTube Integration Could Open New Possibilities to Hospitality Industry

Google’s video hosting platform YouTube now can handle 360 videos. Similar to what you would see on Street View of Google Maps, 360 videos allow you to navigate in all dimensions while the video plays.

This could be beneficial to the hospitality industry who could not only offer promotional videos but allow their guests to view 360 degrees of their property.

Google maps already allows 360 panoramas of businesses from Google Maps, but allows 360 videos can open up a lot of possibilities.

It’ll be exciting to see the influence of Google’s Material Design on video. Google has outlined many design guidelinesfor the future of the web.

Kate Austin-Avon

Kate E. Austin is known for her creative advocacy. She is a regular speaker on branding and social media with educational institutions and Chambers of Commerce. She owns and operates Advokate, LLC. Currently she serves on the boards of the Glens Falls Business Improvement District, the Jackson Heights Elementary School PTA, Lower Adirondack Pride, and is on the World Awareness Children’s Museum’s Advisory Council. Originally from Killington, Vermont, she studied art at Hartwick College and earned her Bachelor’s Degree in Visual Art from Empire State College. She is a mother of three.