What length to make your internet video

Enjoy this guest post by Shea Lynch, web video producer. Shea lives in Glens Falls, New York, and works with small to mid-sized businesses on online video content. Shea has a background in content marketing and broadcast television coupled with documentary filmmaking. Visit his website at www.lynchcreate.com.

Advokate partners with Shea, who specializes in search engine optimized video, and with other trusted videographers to offer our clients video services that can be integrated in their websites and shared on social media.

The Long Web Video Fear: Study Shows Even Smartphone Users Are Sticking Around Longer

In a study recently published by Interactive Advertising Bureau, research points to smartphone users sticking around longer for web video – up to five minutes!

What was perceived in the video production world as the death of long format videos – making way for Vines and Facebook videos in the seconds – is over.

As mobile usage increases, people are getting a bit more comfortable watching videos on tiny screens. Anything from Netflix to your web videos will make a bigger impact in the mobile market.

But even though the frontier is open for video content to breath a little, the quality of your content is still the most important.

How you can use this to your advantage:

Product demonstrations/how-to’s: Explainer videos are still big in the video marketplace. Creating content to show visitors how to creatively use your product can warrant longer videos that will still engage.

Hyper-local content: Hyper-local is a great buzzword to get used to hearing. What grabs people’s attention the most on social media is hyper-local news and content. Think about having some videos that offer tips for travelers, that highlight a big community event or simply news about your organization.

Market, But Don’t Market: It’s always important to mix in marketing videos into your website. However, overly promotional material will be easily dismissed online. Instead, create a funny interoffice video, something that shows off your personality – a prank, a top 10 things to get for your office video, a video explaining why you love summer so much.

Long form is back, baby! Take a moment to enjoy this moment of returning to some normalcy. And of course, if you have any video content marketing questions, you can always talk to us.

Kate Austin-Avon

Kate Austin-Avon is the owner and founder of Advokate, LLC. She lives in Glens Falls, New York, with her husband Cory (Vice President of Advokate!) and their three children.