Marketing Tip: Easily Create Stunning Web Photos

Enjoy this guest post by Shea Lynch, web video producer. Shea lives in Glens Falls, New York, and works with small to mid-sized businesses on online video content. Shea has a background in content marketing and broadcast television coupled with documentary filmmaking. Visit his website at

Advokate partners with Shea, who specializes in search engine optimized video, and with other trusted videographers to offer our clients video services that can be integrated in their websites and shared on social media.

Creative Photos for Web Content Using Shallow Depth of Field

One way to really make your blogs and web content stand out is to add photos. But who has the money or time to purchase photo licenses on stock image boards?

Everyone has access to a camera but a good quality DSLR should be in any marketing arsenal if you don’t have one already.

Create your own stunning web photos by “focusing” on shallow depth of field. This little photography trick will make the main subject of the photo stand out and the background become extra blurry.

This is created by placing your subject close to the camera and leaving quite a bit of room in the background. Use manual focus and zoom in on the subject to create a more dynamic photo.


Remember, web photos are viewed on many devices. By making the main subject of your photo stand out you are making the photo less complex and easy to view in smaller dimensions.

Take close up pictures of the details of your product or service. Office supplies, people, unique architecture and nature are good starting points.

This tip also works for video, too!

Kate Austin-Avon

Kate E. Austin is known for her creative advocacy. She is a regular speaker on branding and social media with educational institutions and Chambers of Commerce. She owns and operates Advokate, LLC. Currently she serves on the boards of the Glens Falls Business Improvement District, is on the World Awareness Children’s Museum’s Advisory Council, and is involved in the Jackson Heights PTA. Originally from Killington, Vermont, she studied art at Hartwick College and earned her Bachelor’s Degree in Visual Art from Empire State College. She is a mother of three.