Advokate empowers artists, small businesses, nonprofits and startups with the marketing tools they need to be successful. We help our clients increase their sales, traffic, attendance and public awareness via web design, graphic design and promo materials, social media guidance, press release creation and distribution, branding and more.
Advokate was named 2013 Independent Business of the Year by the Adirondack Regional Chamber of Commerce.
Advokate is a family-run business founded in October 2010 by Kate Austin-Avon, a mixed-media artist and art activist working and living in Glens Falls, New York. Our client list includes the City of Glens Falls, the Town of Lake George, the Glens Falls Economic Development Group, the Glens Falls Collaborative, the Arts District of Glens Falls The Chronicle Newspaper, The Marcella Sembrich Opera Museum, Glens Falls Hospital’s Creating Healthy Places to Live, Work and Play program, Rock Hill Bakehouse Cafe, Adirondack Audio and Video, and more than one hundred others. Our offices are located at 16c Exchange Street in Downtown Glens Falls, New York.
See what Advokate can do for you! Schedule your first get-to-know-you meeting ($25), where we chat about your business, what you’ve done so far, your goals and how Advokate can help. We sketch out a plan of attack to get you there. We then divvy up the tasks on the list depending on your budget.
The Advokate Team
Founder and President
Born and raised in Killington, Vermont, Kate owns a home in Glens Falls, New York, with her husband Cory Austin-Avon and their happy sons Henry and Daniel.
Kate was hired by the Regional Alliance for a Creative Economy as an Arts Advocate in 2015, and was invited to participate in the Creative Economy in the Rural Northeast roundtable discussion at the Slate Valley Museum, and the Freelancers/Artists/Small Business Needs Strategic Recommendations Committee to the Capital Region Creative Economy Project. She is co-founder and administrator of the Arts District of Glens Falls, a coalition of area arts organizations, and co-founder of LocalFest: Stuff Made Here, a celebration of the creativity and entrepreneurship of the region, held at The Shirt Factory Arts & Healing Center, which a building of 80+ artist studios, specialty shops, healing arts, services and more that Kate co-managed and marketed for nearly 5 years.
Kate has delivered her Developing Your Brand seminar for the Small Business Development Center at the Albany-Colonie Chamber of Commerce, for the Adirondack Business Development Partnership at SUNY Adirondack’s Regional Higher Education Center, and at the Shirt Factory’s LocalFest. Kate was also part of a panel on Branding for Nonprofits at LARAC, and has offered workshops on WordPress and web design at LARAC in years past.
Kate was Co-President of North Country Arts Center for two years and served on the board for five years. For that duration, she was committee chair for NCAC’s annual Colors of Fall Arts and Crafts Festival, growing the event by nearly double. Kate also served on the board of Art in the Public Eye for three years and provided occasional administrative assistance at LARAC’s Lapham Gallery. She formerly served on the programming committee for the Charles R. Wood Theater. She was Arts Writer and Calendar Editor of The Chronicle, a weekly newspaper, for two years before launching Advokate and wrote a biweekly column called Family Time for them for several years.
Kate has a decade of exhibitions under her belt as a mixed-media artist, with plenty of self-promotion experience. She studied at Hartwick College and earned her Bachelor’s Degree in Visual Art from Empire State College.
Cory is Kate’s wonderful husband. With his Master’s Degree in Elementary Education and his Bachelor’s Degree in Hospitality Management, he can learn just about anything!
Cory is Kate’s right-hand man, in on business decisions, managing website maintenance, and handling accounts payable and receivable — so he’s the dude to talk to about your invoices, your web renewals, or keeping your website’s underlying structure up to date. He’s also a brilliant marketing mind, so you’ll see him out and about at meetings.
His favorite things are vacuuming, doing dishes, and folding laundry. And he is a dedicated Phish phan. Don’t ask him about it. Once you get him going, it’ll never stop.