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Advokate For Your Business: Marketing to Generation Z

$30.00

Advokate For Your Business

Workshop 9: Marketing to Generation Z

Tuesday,  June 11
5:15-7:30 p.m.
$30.00
WorkSmart, 3 Warren Street, Downtown Glens Falls, NY

Kids these days aren’t Millennials any more — those guys have aged up. The young folks are Generation Z, and they’re like no other generation before them. What do we need to know? Special guest Doug Gruse from SUNY Adirondack is going to tell us.

Come to this Advokate-produced workshop and let’s share our collective knowledge. Light refreshments provided.

AGENDA

5:15 p.m. Networking and check-in
5:30 p.m. Presentation by Doug Gruse
6:30 p.m. Question and Answer/Break & Chat
6:45 p.m. Group workshop
7:15 p.m. Wrap up

This is the first in our next four-part series. Come to one, or come to all and save!

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Advokate For Your Business

Workshop 9: Marketing to Generation Z

Tuesday,  June 11
5:15-7:30 p.m.
$30.00
WorkSmart, 3 Warren Street, Downtown Glens Falls, NY

Kids these days aren’t Millennials any more — those guys have aged up. The young folks are Generation Z, and they’re like no other generation before them. What do we need to know? Special guest Doug Gruse from SUNY Adirondack is going to tell us.

Generation Z, people born from the mid-1990s to the early 2000s, makes up 25 percent of the U.S. population — a larger cohort than both Baby Boomers and Millennials. A group committed to social justice and digital technology, Gen Zers are forcing businesses and institutions to adapt or die. “Swipe Up for Generation Z” takes a look at the demographics, psychographics and habits of more than 86 million Americans and what advertisers are doing to adjust their marketing strategies.

Doug Gruse, director of Marketing and Communications at SUNY Adirondack, is a graduate of the Manship School of Mass Communication at Louisiana State University. He has more than 30 years of professional experience, working in publishing, journalism, design and marketing.

Come to this Advokate-produced workshop and let’s share our collective knowledge. Light refreshments provided.

AGENDA

5:15 p.m. Networking and check-in
5:30 p.m. Presentation by Doug Gruse
6:45 p.m. Question and Answer/Break & Chat/Group Workshop
7:15 p.m. Wrap up

This is the first in our next four-part series. Come to one, or come to all and save!