Hear ye, hear ye! The days of newsboys peddling morning and evening editions are so last century, but staying in the know never goes out of style. In the world of 24-7 news cycles and constantly updating statuses, we need to know what’s happening as...
So, you've weighed all of the options and made the decision to start a business. First of all, HOORAY!!! Go you for following your dreams! Navigating a path to entrepreneurship takes many twists and turns and looks different for everybody but there are some concrete...
You can't read or listen to anything involving social media without hearing the word authenticity. That's because it's probably the most important ingredient in the recipe for social media success. No one knows your business better than you and now one can speak for you...
We all have that image in our mind when we think of a film set. All the hustle and bustle of cast and crew, lighting kits, and elaborate sets. While of course, this is the ideal situation for a short film, testimonial, or commercial, you...
What is Evergreen Content? Content that is evergreen is always relevant and never becomes dated — much like the way evergreen trees retain their needles all year round. This type of content is perfect for the difficult times we are in right now. A lot of...
What are Sales Funnels? A sales funnel is the marketing term for the journey potential customers go through on the way to purchase. Some people will take longer than others to make their way down the funnel. It's best to understand your long and short term goals. Understanding...
Facebook isn't going away. I know that we all wish we could disconnect from our devices but social media is here to stay. On average 74% of Facebook users log-in daily. Even Generation Z (The SnapChat Gen) are logging in and using the platform as a...
The Glens Falls Collaborative was created in 2012 by a group of dedicated merchants who wanted to cross-promote and increase the business flowing to Downtown Glens Falls. Back when the thing started, Trampoline headed it up and set forth some gorgeous branding they still use today. If...
In today's fast-paced online world your website is your calling card. If it's not immediately engaging, intuitive to use and mobile-friendly people will click off. Social is media is king right now but sales are being made on websites. The point of social media is...
"Who are you calling a Cootie Queen? You Lint Licker!" The Old Spice guy, Budweiser's Clydesdales, talking M&Ms and Geico cavemen. We've all seen those television ads that become iconic. Have you ever stopped to think about why they stick with people over the torrent of...
